A web design business is a very viable business in this era where many people and businesses are going digital and there seems to be no future for people left behind by the internet and digital revolution. Today, the world is a smaller place because of the ease with which people can connect, share and relate with each other over a wide area in a very short period of time due to the impact of internet technology. People use the world wide web especially websites and blogs to establish their presence online. Some people including celebrities even use social media or microblogging websites such as twitter, facebook, linkedln and myspace to interact with friends, customers and associates.
1. The Opportunity
There is a booming market for website design, domain registration and web hosting services in Nigeria. Take a good look around you what corporate businesses and organizations would function effectively without an online presence? Very few indeed can cope in the 21st century without a website. First it is a public relations tool which means it can promote the business corporate identity. Secondly it can serve as a medium of interaction with customers. But the fact that many businesses in Nigeria are not very much involved with e-business is all the more reason why we should view this opportunity with enthusiasm. Potential customers in the web design business include; churches, government agencies, NGOs, Schools and professional associations. All these organizations need websites to help publicize news and information about their activities and events. It’s also a way to post announcements or to even make sales.
2. Management Summary
Typically a website design business can be started from home with very little capital. Only web design skills and knowledge of how to register domains, secure hosting plans and upload files and data is sufficient. From the comfort of one’s home this idea can be vigorously pursued doing both online marketing and offline marketing, approaching the target audience and soliciting patronage from them.
3. Market strategy
The market strategy is simple but not dogmatic. Everyone involved in the business has his/her own way of approaching the opportunity especially when viewed against the backdrop
• Write promotional articles about the benefits of website designs
• Direct marketing approaching potential customers
• Classified adverts in newspapers, magazines, bulletins or outdoor signs
4. Startup information
a) A simple PC preferably a laptop computer but a desktop may also be fine – Little or nothing
b) A website design package such as Microsoft frontpage, dreamweaver or other similar package
c) Web design skills
d) Fliers to promote the design business – N 3,000
Although the market is saturated, the business is highly lucrative judging by the low overhead costs and increasing potential to generate income and patronage.