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Tuesday, February 24, 2015

Sample Nigerian Business Plan Format



Update: This blog post has been edited to reflect current realities kindly note the discrepancies is due to an update on the blog post

This business plan outline is a sample format for a business Plan I wrote for a client in early 2016 for which he successfully raised N5 million to start a pharmacy at Lekki Phase 1. I used this same format in October 2016 to prepare a business plan for another client to setup a health focused restaurant also in Lekki in Lagos and he was able to convince investors to put in N16 million for the venture.

I'll recommend this business plan format for use when preparing a business plan for a supermarket, pharmacy or restaurant business and of course if you intend submitting to investors in particular because it's very comprehensive and also flexible and can be tweaked to make it more convincing and appealing. Best of luck as you prepare your business plan.

Sample Nigerian Business Plan Format

Table of Contents
Cover Page
Table of Contents ---------------------------------------------------------  2/3
Executive Summary ------------------------------------------------------  4
  • Introduction ----------------------------------------------------------  4
  • Objectives ------------------------------------------------------------ 4
  • Mission --------------------------------------------------------------- 4
  • Keys to Success ------------------------------------------------------ 4
Company Summary -------------------------------------------------------- 5
  • Company ownership -------------------------------------------------- 5
  • Company History ----------------------------------------------------- 5
  • Company Location and Facilities -------------------------------------- 5
  • Purpose Statement and Analysis --------------------------------------- 5
  • Macro-economic Analysis --------------------------------------------- 6
  • Products and Services ------------------------------------------------- 7
  • Product/Service Description -------------------------------------------  8
Market Summary ----------------------------------------------------------- 9
  • Industry Analysis -------------------------------------------------------  9/10
  • Market Overview (Stores) --------------------------------------------- 11
  • Market size and Target Region ----------------------------------------- 11
  • Situation Analysis ------------------------------------------------------ 11
  • Products --------------------------------------------------------------- 11
  • Customer Needs ------------------------------------------------------- 11
  • Market Overview (Pharmacy) ------------------------------------------ 12
  • Emerging Trends --------------------------------------------------------12
  • Relevant Market Size ----------------------- --------------------------- 13
  • Customer Analysis ----------------------------------------------------- 14/15
  • Competitive Advantage ------------------------------------------------- 16/ 17
  • SWOT Analysis -------------------------------------------------------- 17
  • Marketing Strategy ----------------------------------------------------- 17/18
  • Sales Strategy ---------------------------------------------------------- 18
Management Summary ----------------------------------------------------  20
  • Organisational Structure of Google Pharmacy --------------------------- 20
  • Management Team -----------------------------------------------------  21
  • Personnel Plan ---------------------------------------------------------- 22
Operations Plan -------------------------------------------------------------- 23
  • Logistics Strategy ------------------------------------------------------- 23
  • Pharmacy Operations --------------------------------------------------- 23
  • Pharmacy Design and Logistics -----------------------------------------  23              
  • Anti-theft Control Measures --------------------------------------------  24
  • Strategy Implementation Summary --------------------------------------- 24/25
  • Milestones -------------------------------------------------------------- 25
Financial Summary ---------------------------------------------------------  26
  • Profit and Loss --------------------------------------------------------- 27
  • Cash Flow Statement --------------------------------------------------  28
  • Balance Sheet ---------------------------------------------------------- 29
  • Break Even Analysis ---------------------------------------------------  29
  • Financial Assumptions  -------------------------------------------------  29
  • Financial Control Plan --------------------------------------------------  30
  • Exit Plan ---------------------------------------------------------------- 30
  • Startup Requirement ---------------------------------------------------- 31
Appendix --------------------------------------------------------------------- 32
  • Survey Questions and Answers ----------------------------------------- 32
  • References -------------------------------------------------------------  33
  • Proposed Pharmacy design --------------------------------------------- 34

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