In this sample business plan on Yoghurt and Ice Cream production, we are looking at the business opportunities, trends, challenges and potential startup costs for setting up a Yoghurt and ice cream parlour in Nigeria. The market opportunity for ice cream and yoghurt production in Nigeria is growing at an impressive rate (over 8% sales growth year on year consistently since 2014) which means savvy investors have a chance to cash in on this growing market. The main problems have been poor power supply, logistical challenges and competition from foreign brands which prevent operators from fully exploiting the local opportunities.
Introduction
Ice cream is a frozen light food
usually eaten as dessert. It is a dairy product made from mixing milk with
stabilizers, liquid nitrogen, sweetener, flavouring and toppings. Yoghurt on
the other hand is milk that has been fermented by a bacterial culture. Both
foods are nutritious and delicious but also come at a relatively high price. A
big scoop of ice cream for instance in some ice cream parlours goes for 500
naira while Yoghurt often sells at 700 or 800 naira per liter in many big
supermarkets.
Ice Cream and Yoghurt description
|
Ice Cream |
Yoghurt |
|
1.
Ice
cream is usually heavily flavoured and eaten with spoon 2.
Often
served in restaurants and ice cream parlours |
1.
Sold
mainly at supermarkets but could also be sold at restaurants 2.
|
L-R Strawberry Ice Cream and Fruity Yoghurt Photo credit:
bitzngiggles.com and thesun.uk |
Yoghurt and ice cream are two very
well loved snacks eaten by mainly young people between ages 10 and 40. Both
snacks are popular on social hangouts and events such as; parties, dates,
family hangouts, anniversaries and other social gatherings. Both Ice cream and
yoghurt can be packaged and sold in plastic plates, Tupperware, plastic bottles
or carton packs. This makes them ideally very convenient frozen foods to mass
produce and sell to consumers.
A snack is
any meal eaten with a spoon or with bare hands. So while both ice cream and
yoghurt are in liquid form, they are both actually food and not drinks.
The local market for sale of ice cream
and yoghurt is expected to continue growing in Nigeria due to several social
and economic factors that support their consumption locally.
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|
Yoghurt |
Ice Cream |
Local Demand |
At least 3 million liters per annum |
|
Raw materials supply |
Milk, sweeteners, flavoring and bacterial culture |
Milk, flavorings, sweeteners |
Key Market Regions |
Most Nigerian cities |
Most Nigerian cities |
Profit margin |
Varies but usually less than 100% |
More than 100% for custom made ice cream |
Market Trends |
Rising demand among the middle class |
Has high and low Seasonal demand |
Buyer buttons |
Hot weather, lifestyle habits, healthy dietary needs |
|
Average price/liter |
500 naira |
|
Market Opportunity
The opportunity to make money from ice
cream production and distribution in Nigeria presents itself in many forms.
There is a sizeable market for sale of ice cream and yoghurt in Nigeria. A very
good location is Lagos which has a large population of young middle class
residents many of whom have strong western influences – active users of social
media, educated, frequent users of cable TV services and live in decent middle
class neighbourhoods. Besides Lagos, there is also Abuja, Port Harcourt, Ibadan
and Kano to name a few.
As the middle class population keeps growing,
the future of this market will not be undermined meaning more sales year on
year. In addition to this is the lifestyle changes seen in the millennial
population (people born from 2000 onwards). They have higher tastes for snacks
and light meals than the older generations. Incidentally, the millennials make
up more than 40% of the total population. But Yoghurt in particular is gaining
popularity also because of the health benefits it offers. Yoghurt boosts the
immune system, strengthens the bones and teeth and boosts muscle and tissue
cells.
Challenges of Yoghurt and Ice Cream
Production in Nigeria
- Poor Power supply
- Distribution and
logistical challenges
- Inconsistent
government policies
- Declining
purchasing power from economic recession
- Social and
economic effects of covid-19
- Difficulty in
accessing milk from local suppliers
There are several other challenges not
mentioned here but available on request via email to: paulonwueme@gmail.com
What is the Cost of Setting up Yoghurt
and Ice Cream Factory in Nigeria?
The amount required for setting up a
medium scale Yoghurt factory with production capacity of 30,000 liters per day
starts from 720 million excluding administrative expenses for 1 year, whereas
with just over 15 million naira you could setup an ice cream parlour.
Sample First Year Financial
Projections
NB:
This sample financial projection is only for the yoghurt factory. The ice cream
projection is not included. Assuming the factory sells 20,000 liters of yoghurt
daily for 300 days in a year at 500 naira per liter, then first year projection
could look like this;
Gross sales |
3,000,000,000 |
Gross profit |
690,000,000 |
Operating expenses |
420,000,000 |
Net profit before tax |
270,000,000 |
Taxation |
81,000,000 |
Profit after tax |
189,000,000 |
ROI |
26.2% |
Payback period |
4 years |
Paul Onwueme is a professional Business Plan writer since February 2014, has achieved respectable results with his business plan writing service with several of his clients securing funding and leaving positive feedback about his writing service. You can connect with him via phone: 0803 206 4106 or email: paulonwueme@gmail.com