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Thursday, July 12, 2018

6 Ways to Identify Business Opportunities in Nigeria

Before getting into the details of this article, I would like to apologise to my regular blog visitors – those who check weekly or bi-weekly for updates on my blog. I have been busy with work and business that I haven’t had the time to write lately. But I am glad to share this post with you and without further delay, let’s jump into the main course and munch away.

Identifying business opportunities in Nigeria is not an easy task especially when there are so many challenges preventing you from starting. That will change very soon for my dear readers who follow the recommendations in this article. I have researched these points and they are proven to deliver results when thoroughly pursued. So how can anyone living in Nigeria identify business opportunities in order to know what and where to invest in? While this article answers this, the follow up question of what should one do to effectively exploit the identified business opportunity? would come another day – I may do a blog post on it.

6 Ways to Spot a Business Opportunity in Nigeria
These are 6 out of many ways to spot a new business opportunity in Nigeria. Kindly note, there is nothing new under the sun and so if a business is common but you can find a new way of doing it, then there is a business opportunity. Listed below are 6 ways to spot business opportunities in Nigeria.

Improved Marketing Approach
Some businesses struggle with getting customers or keeping them and this shouldn’t be happening if the business is well managed. If you discover a situation in which a most operators in a particular type of business lack good marketing approach but there is sufficient demand for its products and services, that is something you shouldn’t overlook, the ball is in your court to device a strong marketing plan to change this.

Assess Government Policies
Government policies whether new or abolished can create new avenues for businesses to thrive. A particular government policy for instance may be frustrating businesses in a particular part of the country, if that policy is lifted things will change often meaning increase in sales whereas introducing a new policy can create new demand for a product or service or drive down obstacles affecting demand. So when government introduces or bans a policy, ask how does this affect businesses and in what locations?

Social Trends/New Social Behaviours
The behavior of people at a particular season/time of the year, in a particular place or in response to changes/fads can become a new source of income to businesses. For instance the selfie stick for mobile phones is in response to selfie taking as a social trend, the rising demand for Gucci slippers in Nigeria (although most are fake) is in demand because of social media frenzy by Hushpuppi

Competitor Flaws
When people in a particular business are not doing something right – in terms of satisfying the client or offering quality service - it is a chance to make a bold statement by setting up a business which would avoid making those mistakes. Take for instance the most popular Amala eatery in the Abuja is fast losing many of its customers because of their costly service as well as rude, dirty and lousy waitresses. At this eatery, you can be on the queue for long and when it’s your turn you receive a cold and unhospitable treatment, the waitresses look unkempt and some may even insult you. Some people have noticed this too and opened other Amala eateries in response and of course I patronize the newer ones because they are also cheaper and serve better food.

Underserved Market Needs
Some particular markets are not well served. Take for instance the lucrative Abuja to Lagos transit route. People rarely ride in good buses with well-trained drivers and pay an affordable fee. If a bus company can provide good drivers, comfortable buses and affordable fares, naturally travelers will chase them. The leading interstate travel businesses in Nigeria started this way (I won’t mention names) before the hiked their fares. It is a proven strategy that creates quick big sales. Just provide the correct market need and you are good to go.

Defective Product Features
A particular product may not be very good in terms of how well it can serve the customer needs. Some products for instance have low shelf life, others may be hard to move while some others might satisfy the customer one way but create problems in other ways. A savvy entrepreneur will see this and look for a newer better process that will produce a superior product.

I will conclude this post by saying, look for problems that a product or service creates or fails to solve or look for customer complaints or problems affecting people in groups, the operating business environment and therein lies the business opportunity and when you find one, remember it makes sense to plan to have it up and running profitably with a professionally written business plan to guide you.

Paul Onwueme is a professional Business Plan writer since February 2014, has achieved respectable results with his business plan writing service with several of his clients securing funding and leaving positive feedback about his writing service. You can connect with him via phone: 0803 206 4106 or email: paulonwueme@gmail.com

Thursday, March 29, 2018

Sample Small Scale Poultry Business Plan in Nigeria

There are two types of poultry businesses in Nigeria namely; backyard poultry and commercial poultry. The backyard poultry is usually a small sized poultry business which most times is run from residences and have a capacity for less than 1,000 birds which are reared for either meat or eggs. Most operators of backyard poultry business in Nigeria run them as an extra source of income for the family hence it’s not surprising to see civil servants and housewives running this business.

The commercial poultry on the other hand is run from farm houses owned by business enterprises engaged in rearing chickens for meat or eggs. Unlike the backyard poultry, commercial poultries need huge capital outlay, technical expertise and complex marketing strategies. It’s not just enough to have birds for sale but getting those birds to the market on time is the real deal with commercial poultries. The faster the sales they make, the more profitable they can become.

Market Opportunities for poultry products in Nigeria
Nigerians consume about 1.2 million tons of poultry meat annually according to Poultry Association of Nigeria whereas all the poultry farms in Nigeria produce 300,000 tons per annum leaving the outstanding 900,000 tons to smuggling since officially there is a ban on importation of poultry products in Nigeria since 2004. 

Secondly, egg production poultry is more lucrative than meat production hence why Nigerian poultry farms generate 650,000 tons of eggs per annum. On average it costs N15 per day to feed an egg laying fowl but that fowl which will likely lay between 180 to 288 eggs per annum can fetch you between N4,500 to N7,200 per annum for each bird. 

The average daily cost of feeding a meat producing fowl is about N13 per day and they can be sold off within 22 weeks after being purchased as day old chicks for between N1,200 and N2,200 depending on their size and breed. The poultry business can also involve large scale hatchery i.e production of day old chicks in large quantities for resale to poultry farms. 

Poultry Industry Challenges in Nigeria
There are many challenges poultry businesses face in Nigeria regardless
  • Inadequate finance to fund expansion for small poultries due to risky and unusual nature of poultry business which commercial and micro finance banks are not eager to lend to. 
  • Disease epidemics are a recurring theme in this business with bird flu resurfacing in February 2016. This has led to loss of birds by unfortunate poultry farms although government sometimes pays compensation 
  • Bird feeds are very expensive 
  • Transportation and logistics are major operating challenges for poultry farms in getting their products to their target market 
  • Presence of many middlemen and competition leads to low profit margins for poultry farmers 
  • Smuggling and illegal importation of poultry meat mostly from Brazil which is much cheaper than locally produced poultry products leads to reduced demand from local consumers 
Financial Projections on Poultry Farming Business
  • Total sales for egg laying poultry of 1,000 birds is N8,640,000 and N6,000,000
  • On average annual net profit per egg-layer is between N1,200 and N2,400 per annum multiplied by total number of birds = N1,200,000 to N2,400,000 for 1,000 birds
  • On average net profit per broiler is between N100 and N400 per quarter multiplied by total number of birds = N1,000,000 to N1,600,000 for 4,000 birds reared per annum
  • Return on investment is between 10 to 40% per annum, that means if you invest N1 million into this business you should expect between N100,000 to N400,000 depending on the location of your poultry and proximity to your customers and other operating costs
How Much does it cost to start a poultry business in Nigeria?
The assumption for this startup cost is based on setting up in a residential part of a town or even a village. The second assumption is that the profits will be ploughed back into the business to fund expansion

  • Second hand Poultry bird Cages – N96,000
  • Poultry House/shed – 250,000
  • Animal Feeds – N120,000
  • 100 Birds – N120,000
  • Rent on 1 acre of Land – N50,000
  • Contingency – N150,000
  • Total – N786,000
Paul Onwueme is a professional business plan writer since February 2014 and has achieved respectable results with his business plan writing service with some of his clients attracting funding to their business or securing bank loans. He can be reached on: 0803 206 4106  or email me: paulonwueme@gmail.com

Monday, February 19, 2018

Sample Business Plan on Auto Repair and Vehicle Service Center in Nigeria

The Auto repair and vehicle service center in Nigeria is largely dominated (at least over 90%) by informal and small sized providers. These are mainly poorly trained car technicians with very little formal education who repair, maintain and service cars belonging to usually better educated people. This often creates many unpleasant situations for the clients who may misunderstand the technicians and vice versa or less than satisfactory service rendered.

If you ever had the displeasure of working with a road side mechanic who is poorly educated, doesn’t know his/her job well enough, lies to you about prices of car parts you need to replace and still behaves badly while working for you, it won’t be a surprise if someone insists that car service centers are a must for Nigerian car owners.

A professionally run Auto repair and Vehicle service center would have certified and well trained mechanics and technicians, adequate equipment for technicians to work with, more current with professional service standards, can accurately tell you want is wrong with your car and won’t waste your time and money because of trial and error work which many road side mechanics are used to doing.

The market for this revolves mostly around corporate bodies with fleet of vehicles, that includes; government agencies, transport companies, manufacturers, schools, banks, telecoms companies, embassies, security agencies (police, civil defense, DSS etc), hospitals etc
  • Auto Service Centers service a gap which roadside mechanics have created
  • Their services tend to cost more because of higher overhead costs but offer greater value for money to end users in comparison to roadside mechanics
  • They serve the formal sector better because of the professionalism, measurable performance and value they have to offer 
  • Road Mechanics are usually unorganized and unreliable.

Opportunities for Auto Service Center in Nigeria

  • Nigeria has a huge number of second hand vehicles which are in need of corrective maintenance meaning the market pool is large
  • Nigeria has one of the highest incidents of road crashes
  • Most Nigerian roads outside of the major cities are not ‘motorable’ which is one of the major causes of frequent breakdown and damage of cars and car parts
  • Nigerians attach a lot of importance to second hand car spare parts which only offer temporary reprieve for car owners trying to service their vehicles
  • At least 55% of vehicles on Nigerian roads are for commercial use which contributes to their increased mileage, need for servicing and tendency to breakdown
  • The business operates within a range of commercial ventures meaning multiple revenue streams
  • The unprofessional and dishonest attitudes of most mechanics often times means those who can afford it would rather patronize the auto service centers
  • The Nigerian middleclass is sizeable and despite the economic challenges is still growing annually
  • The second hand market value of cars continues to drop (in dollar terms) and there are indications that this would continue for years to come as newer car models keep hitting the market yearly
  • Large number of organisations operate fleets of cars in Nigeria and they have managerial requirements which most road side mechanics cannot meet but well run auto service centers can
  • Car ownership numbers in Nigeria keeps going up, combined with rapid urbanization means potential annual sales growth
  • Most of Nigeria’s transportation needs (at least 98%) is by road with interstate transport services conveying at least 19 million people daily
Challenges Auto Service Centers may Face in Nigeria include;
  • Professionalism and Competency issues with Auto service technicians is more common than rare
  • Many Nigerians still believe they pay too much for car maintenance which means acceptance towards Auto service centers would be rather slow
  • They are often plagued by high operating costs and low profit margins
  • Securing crucial contracts from large corporate clients can be very difficult
Startup Costs for a Car Service Center in Nigeria
  • Rent – 960,000
  • Auto Service Tools and Equipment – 1,240,000
  • Adverts, printing and stationery – 60,000
  • Furniture – 340,000
  • Salaries (6 months) – 1,800,000
  • Operating Costs (6 months) 1,800,000
  • Other costs – 3,259,680
  • Total costs – 9,360,000

Financial Projections for first year
  • Gross Sales – 19,800,000
  • Cost of Sales – 3,960,000
  • Operating Costs – 7,200,000
  • Profit before tax – 8,640,000
  • Taxation – 2,592,000
  • Profit after tax – 6,048,000
  • Breakeven – less than 10 months
  • Payback period – Second Year
Paul Onwueme is a professional Business Plan writer since February 2014, has achieved respectable results with his business plan writing service with several of his clients securing funding and leaving positive feedback about his writing service. You can connect with him via phone: 0803 206 4106 or email: paulonwueme@gmail.com 

Thursday, February 1, 2018

Sample Business Plan for Real Estate Property Development Ventures in Nigeria

Real estate property development in Nigeria has been around for decades and continues to attract huge foreign investments. It is one of the safest and most profitable investments available to serious investors looking for long term or medium term returns and there are additional incentives available such as; capital gains from real estate acquisitions and direct profits coming from sale and rent of real estate properties.  

Nigeria has a vast market for real estate property development – both Commercial and residential real estate opportunities exist in major towns and cities in Nigeria where the large urban population is in urgent need of qualitative housing. The quality of housing in Nigeria in relation to the amount its costs is exhurbitant because in comparison to developed countries Nigerians pay more per unit square meter for high quality housing than their counterparts in more developed countries. In comparison to most African countries Nigeria still pays more for even low quality accommodation which goes to show that real estate value in Nigeria is high owing to her huge population and fast rate of urbanization.

Let’s take a cue from a Place like Banana Island which is the exclusive preserve of the rich in Nigeria for instance would not even compare with many middle class estates in South Africa yet people pay as much as $150,000 per annum for so called luxury flats. Lekki district in Lagos Nigeria also attracts one of Africa’s highest rent costs for the middle class going at about 30,000 naira per square meter per annum which for a 3 bedroom flat would amount to roughly 2.4 million naira. The poor areas like Ajegunle were a “face-me, I face-you” single room apartment with shared toilet and kitchen starts from 30,000 naira per year show clearly that real estate investments  

  •       Nigerians from all works of life desire decent and affordable accommodation regardless of their income group but affordable housing remains out of their reach.
  •       Most Nigerians in the urban centers live in slums and other inhabitable surroundings for which they pay relatively more for than in other 3rd world countries

Opportunities for Investors in Nigeria’s Real Estate Market
There are many opportunities for investors to take advantage of in Nigeria’s vast real estate market. These cut across economic class, occupation, age, marital status and educational levels. For instance, recent university graduates in search of accommodation would typically settle for small flats (self-contained) whereas married couples with children may opt for 2 or 3 bedroom flats.

  • Nigeria has a huge urban population of workers employed in the formal which creates the right environment for property development
  • Government is unable to adequately meet the housing needs of Nigerians but has made strong commitments in the past towards this
  •   Property values in Nigeria historically go up by over 200% every 10 years
  •   Nigerians residing in towns and cities pay more for housing than most other Africans
  •   Huge population explosion has always been associated with Nigeria’s urban centers
  •   Investors are constantly pursuing new opportunities for investments which puts pressure on government to develop infrastructure
  • Over the last 10 years, there has been increased funding towards infrastructural development in many towns and cities which has seen real estate values doubling, tripling and quadrupling depending on the area

Types of Investment Opportunities in Nigeria’s Real Estate Market
If you are an investor looking to exploit the Nigerian real estate market here are some areas you should be looking into;

Residential Real Estate
This investment area should look towards providing housing access to the mass population but unfortunately this can only be for those who can afford it.
  • Blocks of residential Flats
  • Mini residential Estates
  • Luxury Apartment buildings
  • Single housing units (Duplex and bungalow whether detached or standalone)
  • High rise luxury buildings
  • Middle income serviced apartments
  • Sites and Services
Commercial Real Estate
  • Sky scrappers
  • Office buildings
  • Car parks
  • Event centers
  • Luxury Serviced Apartments
  • Theme Parks
  • Resorts and Hotels
Some Challenges of Real Estate Development in Nigeria
  • Presence and activities of touts and land speculators
  • Difficulty in accessing long term financing for home ownership
  • High cost of building materials
  • Activities of quack building professionals
  • Real estate management is almost an all comers affair with fraudsters parading themselves as genuine agents
  • Infrastructural decay and poor social amenities common in many towns and cities
  • Discrepancies and uncertainty about responsible authorizing agencies for land allocations in some states in Nigeria
  • Land use Act which presents hurdles for various kinds of real estate development
Startup Summary for a small scale Property Development Project in Nigeria
This startup summary is merely an estimate and for this particular example is assumed to be targeting low income residential apartment building in a major urban town or city.
  • Investment Outlay – 50,000,000
  • Office Furniture – 150,000
  • Adverts and Printing – 150,000
  • 2 years Salaries – 14,400,000
  • Office decorations and renovations – 300,000
  • 2 years rent – 1,200,000
  • Other expenses – 1,200,000
  • Total – 67,400,000
Paul Onwueme is a professional Business Plan writer since February 2014, has achieved respectable results with his business plan writing service with several of his clients securing funding and leaving positive feedback about his writing service. You can connect with him via phone: 0803 206 4106 or email: paulonwueme@gmail.com