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Monday, May 13, 2019

Sample Business Plan: Low Cost Mass Housing Projects

There is a huge market opportunity in providing qualitative but affordable low cost mass housing services in Nigerian cities. The market size and overall income pool supports this just as infrastructural challenges may prevent investors from quickly recouping their investments within the shortest possible time. However certain cities such as; Abuja, Port Harcourt and Lagos present huge profit making opportunities for very savvy investors considering also that real estate investments tend to be the most lucrative and one of the safest long term investments.

The yearly trend since the 1970s has seen a rapidly expanding urban population (2 to 5% depending on which city you are looking at) plus the fact that economic opportunities which drive the mass rural-urban migration will continue for many years so long as no viable economic options exist in villages and hinterland, the cities will continue to experience high population growth rate and pressure on existing housing. 


This rapidly growing population of urban city dwellers in most of Nigeria’s cities creates many problems one of which is housing deficit.


In Nigeria’s top cities – Abuja, Port Harcourt and Lagos to name a few, decent, qualitative and affordable houses are very difficult to come by. Most houses that meet international standards are either for the rich or the upper middle class leaving the low income earners and lower middle class to struggle to own existing low quality homes. The problem of decent low cost housing is so monumental that even the Nigerian government now has to rely on foreign investors to proffer a solution. 

Other Sample Nigerian Business Plans


Nigerian Housing Problems in a Nutshell

·         17 million houses are required to adequately address the national housing shortage
·         The cost of building these houses comes at a huge amount that government is unable to achieve without private sector involvement
·         Private sector involvement is limited by inadequate infrastructure to support mass housing schemes
·         The sheer size of the housing shortage implies a huge boom in real estate business due to high demand for rental properties and low cost housing
·         Less than 15% of all urban city dwellers can afford standard housing – with sewage disposal, running water, quality home fittings, drainage system, electricity and other habitable amenities.
·         As a result most city dwellers live in slums and distant towns far from the city center or their main working areas.
·         Most city dwellers spend between 30 and 60% of their annual incomes on house rent
·         Nigeria’s middle class population is one of the world’s fastest growing expected to be the third largest among emerging global markets by 2030 behind China and India
·         Quality low cost housing units for rent or sale will be in high demand especially from the middle class



Market Opportunities for low Cost Housing in Nigeria

Since the population of low income earners in Nigeria exceeds 75% in most cities and the potential income pool is over 9.2 trillion naira per annum just from the low to middle income class (people earning between 25,000 naira to over 150,000 naira per month) that implies that people with huge capital outlay targeting these low to middle income earners can potentially make huge incomes just from targeting this market. There are many housing options that can serve this market but one that best fits into affordable decent housing is self-contained apartments or what some people call studio apartments – a single room with kitchen, toilet and bathroom apartment. This is the most affordable apartment and can reasonably be patronized by low income earners depending on location of the property and quality of the building material. The market pool is so large that vacant apartments in densely populated areas of cities will be taken up within a few days or weeks in the worst case.


Key Areas of Investments and Startup Requirements

Besides the low to middle income market, there are opportunities that can target other segments which also desire low cost housing. There are short term visitors to cities, young married couples, small sized families and specific communities. Also worth noting is the housing needs for each segment. Family sized apartments will not conform with single and recently employed folks just as specific communities e.g retirees, middle income families, civil servants or even members of a church or certain societies may want to reside in closely knit communities and hence will also have different needs. The startup requirements besides capital outlay could also include office setup, recruitments and other essentials.


For a more detailed and bankable Low cost housing real estate business plan in Nigeria you can contact me on: 0803 206 4106 or email me: Paulonwueme@gmail.com

Wednesday, May 1, 2019

Sample Business Plan on Bakery Setup in Nigeria

This is a sample business plan of running a bakery in Nigeria. While not detailed, it is a summary of the potentials and startup requirements for running a bakery business in Nigeria. The bakery business has many products which are in high demand; bread, biscuits, cakes, pasteries and other confectioneries although despite this very high demand, there are many challenges which will frustrate the profitability of a bakery business but there is a middle ground. If you can bring innovation into your business, you will make a lot of money despite the challenges.


Local Demand and Market for Bakery Products in Nigeria

As far as bakery setup is concerned there is more than enough demand for bakery products. Take for instance the average Nigerian household spending from total income is 56% meaning out of every 1,000 naira earned by most Nigerian families in cities, 560 will be spent on food. That is according to a study from a reputable US based development Agency in 2017. Out of all consumed Nigerian staples bread remains one of the top 5 at least since 1960. This by implication means for a very long time Nigerians will continue to consume bread even as the population continues to grow. Besides bread, bakeries also produce biscuits, cakes and other confectioneries which are also in fairly high demand. To put in simply; there is a market for bakery products in Nigerian cities where more than 90% of all bakery products are produced and sold. But where there is money, you will find a rush. The competition in this business is very stiff and the profit margin has had to drop as a result making it less profitable for most operators but the real issue remains will there ever be a unique touch to your bakery product that will create a special demand? You can still make a lot of money from bakery business by innovating your brand and products in a very competitive market. 


Opportunities for Bakery Operators in Nigeria

Supplying bulk buyers with bread, cakes, rolls and other confectioneries is an opportunity some bakery operators are taking advantage of. Locating your bakery in close proximity to these bulk buyers can boost your sales significantly and also lower your marketing expenses. For this reason one should establish his bakery closer to his or her target market. Another factor to consider is income spread of target market. There is changing demand for bakery products based on lifestyle and needs and people with higher incomes tend to higher tastes and expectations. 


Below a list of potential bulk buyers of Bakery products

Niche Market
Description
Boarding Schools
Bulk purchases for students’ breakfast or dinner usually order for 30 to 200 or even more large loaves at a time
Supermarkets
Buy between 5 to 60 loaves per day
Orphanages
Buy occasionally but depend on donations
Churches
Host events a lot and would typically serve snacks and other light confectioneries
Corporate Organisations
For corporate launches, workshops, seminars, events etc they could order sausages, cakes, biscuits etc
Eateries
Stock almost every confectionery
Grocery Shops
Corner shops, road side sellers, kiosks etc
Neighbourhood Retail Marts
Shops stocking consumables especially edibles
Open Air Markets
Popular busy markets with many petty traders

These are some of the opportunities that new entrants into this market can explore along with many others still existing side by side emerging market trends, marketing innovations and changing consumer tastes and demand (more on this at the end of this article).

Startup Requirements for Standard Bakery Business in Nigeria

Item
Cost (N)
Factory Building (2 year rent on 3 bedroom bungalow)
3,240,000
Bakery Machinery
3,600,000
Delivery Van
2,800,000
Office and Shop Furniture (including storage racks)
800,000
Registration and Legal expenses
480,000
Branding and Printing
300,000
Marketing Expenses
300,000
Salaries (12 months)
6,000,000
Stock of Ingredients
450,000
ICT and Electronics (Office PCs, POS machines etc)
318,000
Electronic Gadgets (1 Fridge, 1 deep freezer, oven etc)
450,000
Other Admin Costs (12 months)
3,600,000
Other Expenses
900,000
Total
23,338,000

1st Year Profit and Loss Statement

Gross sales
Cost of Sales
Operating expenses
Profit before Tax
Taxation
Profit after Tax
Dividends
Retained Earnings
69,120,000
48,840,000
11,720,000
8,560,000
2,568,000
5,992,000
3,000,000
2,992,000

For a more detailed and bankable bakery business plan in Nigeria you can contact me on: 0803 206 4106 or email me: Paulonwueme@gmail.com