How to Start a Digital Marketing Agency in Nigeria

Digital Marketing is an umbrella term referring to any use of online or web based Apps,
Services, Blogs, Social Media Platforms, Web based forums etc to create awareness, attract a
targeted online audience and eventually sell a product or service to that audience.

What are some of the online channels for doing digital marketing in Nigeria?
1. Google search (Adwords and SEO)
2. Facebook Adverts
3. Twitter Adverts
4. Forum Posting
5. Niche Blogging
6. Social Media Posts
7. Instagram posting
8. Sponsored blog posts

This is just a shortlist of online avenues for businesses to connect with their target market online
in Nigeria. There are other online options as well not listed here.

The Opportunity for Digital Marketing in Nigeria
There is an increasing demand from businesses in Nigeria for digital marketing agency services
because of the growing population of Nigerian consumers who are active online on social media
and who use search engines to look for specific products and services within target market
areas.

1. There are at least 30 million active Nigerians on Social Media

2. Most of these people are educated and lower to upper middle
class

3. More than 30 million daily searches on google is done by
Nigerians

4. Many Nigerians use search engines and social media to find and
connect with brands online

5. Most businesses do not understand how to reach and connect
with their target market online in Nigeria

6. While the market is huge, it is largely underserved and not very
competitive

Now because the market is very young and still under-exploited, there is plenty of room for
serious minded and savvy business people to make a lot of money selling their digital marketing
services to their target market and better still train organisations on how to do digital marketing.

The existing realities show that the market is very profitable because of a large number of
people with buyer specific searches and enquiries but very few skilled digital marketing
professionals in the country. .

Nigerians go online to search for all manner of things. From information about celebrities, to real
estate, some even go online to search for specific things like cakes, tutorial classes and past
questions for exams.

What are the Challenges involved in Running a Digital Marketing Agency in Nigeria?

There are 8 major challenges but I will only mention 4 of them in this blog post. These are;

1. Branding challenge. Most digital marketing agencies are single person agencies or
small businesses. That will make it difficult to convince medium to large scale accounts
to sign up.

2. Growth opportunities. This is largely limited because of an unregulated industry
without enabling support from the government makes formal business engagement
clumsy for all parties

3. Lack of Regulation. Due to easy entry and nearly no formal framework for regulating
social media conduct there are many quacks in the industry.

4. Copy cats and Scams. There are many determined copy cats who steal your web
contents and pass it off as their own. Some even impersonate legit brands to defraud the
public.

What do I need to Start a Digital Marketing Agency in Nigeria?

You only need internet access as your primary tool and investment. But you will also need a
solid marketing plan, knowledge of how to build and connect with people online and how to find
and advertise to buyers for specific products.

How much Money can I make from digital marketing services in Nigeria?

That is not an easy question to answer. But there are good examples of people who are making
a lot of money online in Nigeria offering digital marketing services. One particular social media
influencer with over 500,000 followers on twitter earns 80,000 naira per sponsored tweet. If he
does 5 promotional tweets per week, then he should be earning over 1,600,0000 naira per
month and he doesn’t own an office.

I am not saying you can make that much, there are strategies that work well for them and you
just need a solid plan to help you reach your goals.

You also don’t need a large audience of say up to 500,000 followers like the example above me.
You don’t also need up to 10,000 followers to make money from digital marketing. If you have
as little as 5,000 highly targeted followers, then you can start a digital marketing service in
Nigeria.

Digital marketing can be very lucrative if you know how to go about it. You can learn how
to sell your products online in Nigeria once you understand digital marketing. If you want
a simple guide on how to find customers online for your business or want to set up a
digital marketing agency in Nigeria. Simply email me: paulonwueme@gmail.com or call”
0803 206 4106